The Story Behind GOVA - Basics You'll Fall in Love With
"Every GOVA basic piece begins as a personal idea, something I’d want to wear everyday. I design the basic tops, skirts, and mini dresses from scratch, source high quality fabrics directly, and test the fit on myself, friends, and family before creating patterns. Because factories require large minimum orders, I handmake every item myself in my small sewing studio in Bournemouth. Each pattern is drafted digitally, printed, and assembled by hand before being cut from premium fabrics. I use three sewing machines; a standard, coverstitch, and overlock, to ensure a professional finish.
Beyond sewing, I also design the GOVA website, plan and art-direct every shoot, select models, photographers, and makeup artists, and handle editing myself. Every photo, every piece of women's clothing, and every detail you see represents countless hours of design, craft, and care. That’s what handmade means to me, not just making clothes, but building a brand."
Daniela Gregova (founder)
GOVA ALTERATIONS - Bournemouth & Poole, Dorset
Our local alterations services in Bournemouth & Poole, help make every dress and piece of clothing fit like it was made just for you. What started as small adjustments for friends and family quickly grew into a brand through word of mouth, with more people looking for quick, reliable fixes before parties, events, or nights out.
Many turn to fast fashion, only to find their clothes don’t fit quite right. The local service was created to help those who love their outfits but want them to flatter their body shape perfectly, because every body is different, and every detail matters, and good basics start from the perfect fit. From simple take-ins to delicate tailoring, each alteration is handled with care and precision to ensure your clothes look and feel exactly how they should.
Visit our Instagram to get in touch.
@govaalterations
Why Are Good Quality Basics So Hard To Find?
Our brand for women’s basics began from simple frustration: it was surprisingly hard to find plain basics that combine good quality, and a flattering, figure-sculpting fit. Many wardrobe essentials either fit well but are made from materials that feel unpleasant on the skin, or are soft and comfortable but don’t shape or flatter the body the way they should. Shopping for the perfect basics often meant visiting multiple stores or trying countless basics brands, just to find one good piece in each, which was time-consuming and costly.
GOVA solves this problem by offering an online store dedicated solely to women’s basics and everyday essentials, where you can reliably find high-quality, sculpting pieces that feel as good as they look. As a premium basics brand, GOVA focuses on quality over quantity. Every item is designed to sculpt, smooth, and support the body using thick, double-layered cotton blends that stand the test of time.
Unlike many fast-fashion brands, GOVA celebrates slow fashion and craftsmanship, offering timeless, versatile wardrobe staples that can be dressed up or down. From fitted cotton tops and mini skirts to matching co-ord sets and figure hugging dresses, every GOVA piece is thoughtfully handmade to flatter and sculpt your natural curves. This is more than just another brand for women’s basics, it’s a new standard for premium, affordable essentials, built to last, love, and live in.