ABOUT GOVA - Good Quality Basics and Women's Everyday Clothing

GOVA was founded in 2021 by Daniela Gregova with a vision to create good quality, minimalist clothing.

The brand began from a simple frustration: it was surprisingly hard to find plain basics that combine a flattering, figure-sculpting fit with luxurious comfort. Many basics either fit well but are made from materials that feel unpleasant on the skin, or are comfortable but do not shape or flatter the body. Shopping for essentials often meant visiting multiple stores just to find one good piece in each, which was time-consuming and costly.

GOVA solves this by offering a shop dedicated solely to timeless, versatile basics, where customers can reliably find the exact pieces they need at affordable prices. Today, GOVA clothing and swimwear is designed and handmade in Bournemouth, Dorset, UK, using carefully selected materials that ensure comfort, flattering fit, and durability. Unlike many fast-fashion brands, GOVA focuses on quality over quantity, offering timeless pieces that can be worn, re-worn, and loved again and again.

Built on years of self-taught sewing and pattern-making, each handmade piece is carefully crafted with attention to fit, form, and feel, designed to sculpt the body and highlight your natural shape. Thoughtfully chosen colours and premium, breathable fabrics flatter every skin tone, while countless hours behind every stitch reflect our commitment to timeless style, everyday comfort, effortless confidence, and good quality basics that form the foundation of a versatile wardrobe.